Part 2: Kera’s Definitive List of Top 50 Best Product Tour Videos

This is the second part of our Definitive List of Top 50 Best Product Tour Videos

If you’re reading this list, you’re probably interested in making your own explainer videos. First check out these brilliant videos below and get some ideas. After that, you’ll find some tips on how you can make a powerful explainer video too.

26. Lytro Product Tour Video Brilliance: It shows rather than tells.
Who made it: storydeveloping.com

27. MyiBidder Explainer Video
Brilliance: Explains the pain in a fun and effective way.
Who made it: mindbugstudios.com

28. TaskRabbit How it Works Video Brilliance: Relates pain to your life. 
Who made it: epipheo.com

29. Gigwalk Explainer VideoBrilliance: Makes it seem your wish came true.
Who made it: 129films.com

30. Nexxr How It Works Video Brilliance: Uses an example of a target customer to explain the concept.
Who made it:
motioncrafter.com

31. Cake Health Intro VideoBrilliance: Relates problem to your life. 
Who made it: epipheo.com

32. Easy Taxi Product Video Brilliance: Shows the full process in action.
Who made it: mindbugstudios.com

33. WillCall Commercial Brilliance: Shows product working in a fun life. Kind of like Google Glass video (which was released after list was created).
Who made it: sprinklelab.com

34. FlightPooling Intro Video
Brilliance: Changes your assumptions.
Who made it: videosharks.com

35. Shopify Welcome Video Brilliance: States your goals and explains how product makes it easy.
Who made it: simplestoryvideos.com

36. RedBox Intro Video Brilliance: Explains full process in efficient and relatable way.
Who made it: epipheo.com

37. Rypple Welcome Video Brilliance: Ties problems to solution offered.
Who made it: switchvideo.com

38. ManPacks Explainer Video Brilliance: Makes it fun.
Who made it: epipheo.com

39. 4 Chords How It Works Video Brilliance: Uses a great relatable example.
Who made it: mypromovideos.com

40. Parallels Rap Explainer-ish Video Brilliance: Presents product in a fun way.
Who made it: seedwell.com

41. Boxee How It Works Video Brilliance: Great hook.
Who made it: loosekeys.tv

42. Seamless Intro Video  Brilliance: Great story arch and visuals.
Who made it: illustrateitvideo.com

43. MakeUseOf Brilliance: Great hook.
Who made it: thinkmojo.net

44. Tripit Product Tour Brilliance: Great at increasing perceived pain.
Who made it: epipheo.com

45. Picatic How It Works Video Brilliance: Great example to explain concept.
Who made it: switchvideo.com

46. Pandora How It Works Video Brilliance: Educates users.
Who made it: 129films.com

47. Babbel Explainer Teaser Brilliance: Simple and fast - conveys product.
Who made it: lucaszanotto.com

48. Mailbox App Demo Video Brilliance: Shows product in action.
Who made it: In-house?

49. 1800 Registry Product Video Brilliance: Very laid-back, supportive, and trustworthy tone.
Who made it: picturelab.tv

50. LastPass Concept Video Brilliance: Great at illustrating problem and solution.
Who made it: videoexplainers.com

Notable mention:

Mable

Must Read Articles on Explainer Videos

Here are some awesome articles to get you started on your quest to make a great explainer video.

Getting Prepared: Research and Planning

Explainer Videos – The best of the best (Switch Video)

How Much Does an Explainer Video Cost? (Video Brewery)

Five Benefits Of Telling Your Story With Explainer Videos (Wistia)

Does your startup need a product overview video? (Design Staff)

Making a Video: Step by Step Guide and Tips

60 Seconds – How to tell your company’s story & the brain science to make it stick (Switch Video Ebook)

Stop Creating Explainer Videos, You’re Doing It All Wrong! (Neil Patel)

9 Insider Tips for Creating a Killer Explainer Video (Kissmetrics)

How to Create Your Own Promo Video for Under $100 (Kissmetrics)

 

Written by Taige Zhang (@taigeair)